Lizzy Jagger joins elite club as face of Skiny

AGENCIES
American Lizzy‚ 28‚ joins a host of international supermodels who have also fronted Skiny campaigns through its 26 year history
LONDON: Daughter of rock legend Mick Jagger and supermodel Jerry Hall, Lizzy Jagger is the face of the new Skiny campaign - her second season with the cult Austrian intimates brand.

American Lizzy, 28, joins a host of international supermodels who have also fronted Skiny campaigns through its 26 year history, including Naomi Campbell, Helena Christensen and Laetitia Casta.

Showcasing underwear and loungewear, Lizzie shot the campaign in South Africa and the whole of the collection is based around the Out of Africa/safari vibe, under the tag line 'Who Scares?'

She modelled from Playboy in 2011 and just a few months ago got naked with a fish to highlight unsustainable fishing.

But the model hasn't been pushed to her limits yet.

The ‘Who Scares?’ campaign sees Lizzy and her fellow models riding zebras, fearlessly facing rhinos and bumping along dirt tracks in a four wheel drive.

The Skiny brand labels itself as 'playful and fresh' and 'with a great sense of fun'. The underwear is made of cotton with statement prints, basic colours and bold brights.

The brand values good shaping and incorporate 'smooth, seamless and shapely designs' for 'the ultimate T shirt bras'.

They also incorporate loungewear into the collection, reworking cotton basics with new prints and bold colourways.

Talking about the brand and products, Lizzy said: 'It's just my kind of underwear - pretty, sexy, comfortable, versatile and well made.

'Also Skiny uses a lot of natural fabrics, which is important to me.'

Regarding her friends and family's reactions to the pictures, Lizzy said: 'My friends, my sister Georgia and my mum think they are really cheeky.'

Skiny is available on Amazon and swimwear will be launching later in the year.